For long, fashion has been about wearing the names that catch everyone’s eye and make the individual appear more affluent, yet, there’s a shift, and it’s coming from the underground.
With it easier than ever to portray ideas onto a blank canvas that is a t-shirt, brands are emerging from all over the world, bringing forward the creative minds of many individuals. Expression through online mediums and photographic means have paved the way for power to fall into the consumer’s hand. The choice of what they wear is now theirs.
Wear? Magazine’s mission is to further this power by alerting those who involve themselves with fashion to the clothing creatives deserving of coverage, besides the mainstream. Through ‘featured brands’ each month, lookbook/product analysis and more, Wear? will educate.
Enjoy what’s to come.